Chrome's Upcoming Update may make a History; Bad for advertisers And Good for Google

 

GOOGLE CHROME optimizes third party cookies. If all goes according to plan, future updates to the world's most popular web browser (Chrome Web Browser) will change the rules of online advertising and make it very difficult to track the web activity of millions of people. If this plan comes to action then it will be heart breaking for google's competitors . But it is not so simple. What seems like a huge success for privacy will ultimately only serve to tighten Google's grip on the advertising industry and the web as a whole.